In just a year, Apartment Finder, the leading source of critical information for apartment seekers in the multi-family industry, has significantly expanded the digital footprint and delivered measurable ROI to its CommunitySherpa social media marketing service customers. In fact, since its launch at the National Apartment Association Annual Conference in June 2009, CommunitySherpa marks a major milestone of one million social connections generated, a feat never before accomplished in the apartment industry. By driving engagement and increasing the reach of customers’ online presence, CommunitySherpa is the latest component of Apartment Finder’s revolutionary prospect-focused distribution strategy to maximize quality Internet traffic to advertisers.

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As I said in a previous article, Facebook has now been ranked as the #2 Website in the world. And with the new technologies added on the website now is the best time to utilize one of the Internets best traffic source. One of the way to utilize Facebook’s Traffic is to make a Business Page and in this post I am going to give you the know how.

1. Find the link that says Create a Page on Facebook, I can’t really pin-point it right now because Facebook Move around things real often. If you can’t find the link then simply copy and paste the address below: (PS: You have to be a member before you can create a page)

Address: www.facebook.com/pages/create.php

2. Go to the Create a Page Section, then click the option that says “Local Business”, then from the Drop Down Box Select Real Estate. Go Below and Add the name of your Business as the Page Name, then Click “Create Official Page Button”

3. Your Page is now up and you can start suggesting friends to become a Fan/Like your Page. Remember to upload a photo to your page and also edit your page information and add your website URL as well.

With the economy being in recession it has been really hard for Realtors to get buyers for the properties they have listed. But I am sure 99% of Realtors know about the internet and how to use it efficiently. Most realtors have there own blog or website but getting potential clients there is the problem, so that should be your starting point after your blog or website has been published. Getting visitors and potential clients to your blog/website can be a hard task if you don’t decide to hire a search engine marketing expert to do it for you.

If you decide to do it buy yourself, then you can start by using Social Networking Websites to market your Real Estate Business. Social Networking Websites is a websites that gives users the ability to connect with different users and share content. These are sites that you are already a member of but probably just didn’t know the power that they had.

FaceBook
This is a great medium that could send potential buyers to your blog or website. Probably you are there wondering how, so far you know that it is a place where you and your friends can connect. Well facebook has an option where you can create a page for your business, after you create a page potential clients can become fans of your business plus you can advertise your page on Facebook for as low as $5 per day. There are also plugins (if you are using the WordPress Blog Platform) that will give users the capability to share contents of your blog with their friends on facebook.

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Twitter is a great marketing tool that Real Estate Agents all over the world is utilizing now to get connected to Realtors and Real Estate Agents all over the world and getting potential clients to visit their website/blog at the same time.

Twitter is a social networking site that gives users the capability to connect with friends in real-time, what you do basically is communicate and stay connected through the exchange of short status messages. It gives the option so you can add a bio and your website URL and the fun thing is that your can customize your profile with a custom image and colors to match.

Here is Wikipedia definition of Twitter…

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service is free to use over the Internet, but using SMS may incur phone service provider fees.

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Wordpress is by far my favorite blog platform, partly due to its Google friendliness but mainly because of the sheer amount of customization you can do very easily to the software.

WordPress is easy to setup and has an inherent SEO advantages and get the best search engine placement for your listings. If you are selling Real Estate it is important to have a top listing in Search Engines, so wordpress would do you good that way.

Plus there are free templates by realiventblog.com that will give your blog a really professional look. These are special themes designed to highlight listings and the real estate agents that list them!

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According to this article the main way for Real Estate agents to get noticed isn’t by being remembered or getting referrals but is by building strong, lasting client relationships. The article goes on by tell you how to keep your clients relationship active.

The most effective way to do this is by keeping in constant contact with them and leaving a gift behind to remind them of you later. A phrase used for this type of self advertising is “Pop By”. You want to Pop By clients, old and new, on a regular basis.

Some key points:

* Have you already branded yourself? Pick gifts that highlight your brand.
* Use several different “levels” of gifts. Have smaller, less expensive gifts for lower priority clients and nicer slightly more expensive gifts for your A clients.
* Bring gifts specifically for your clients children or pets. When the clients sees that you have paid attention and know about their family and personal life, they are more willing to trust in you and take you in as part of that life.
* Specify it to the season or holidays. Halloween, Thanksgiving and Christmas make this type of marketing great fun.
* Get creative and have fun!

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