With the economy being in recession it has been really hard for Realtors to get buyers for the properties they have listed. But I am sure 99% of Realtors know about the internet and how to use it efficiently. Most realtors have there own blog or website but getting potential clients there is the problem, so that should be your starting point after your blog or website has been published. Getting visitors and potential clients to your blog/website can be a hard task if you don’t decide to hire a search engine marketing expert to do it for you.

If you decide to do it buy yourself, then you can start by using Social Networking Websites to market your Real Estate Business. Social Networking Websites is a websites that gives users the ability to connect with different users and share content. These are sites that you are already a member of but probably just didn’t know the power that they had.

FaceBook
This is a great medium that could send potential buyers to your blog or website. Probably you are there wondering how, so far you know that it is a place where you and your friends can connect. Well facebook has an option where you can create a page for your business, after you create a page potential clients can become fans of your business plus you can advertise your page on Facebook for as low as $5 per day. There are also plugins (if you are using the Wordpress Blog Platform) that will give users the capability to share contents of your blog with their friends on facebook.

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Twitter is a great marketing tool that Real Estate Agents all over the world is utilizing now to get connected to Realtors and Real Estate Agents all over the world and getting potential clients to visit their website/blog at the same time.

Twitter is a social networking site that gives users the capability to connect with friends in real-time, what you do basically is communicate and stay connected through the exchange of short status messages. It gives the option so you can add a bio and your website URL and the fun thing is that your can customize your profile with a custom image and colors to match.

Here is Wikipedia definition of Twitter…

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. The service is free to use over the Internet, but using SMS may incur phone service provider fees.

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Wordpress is by far my favorite blog platform, partly due to its Google friendliness but mainly because of the sheer amount of customization you can do very easily to the software.

Wordpress is easy to setup and has an inherent SEO advantages and get the best search engine placement for your listings. If you are selling Real Estate it is important to have a top listing in Search Engines, so wordpress would do you good that way.

Plus there are free templates by realiventblog.com that will give your blog a really professional look. These are special themes designed to highlight listings and the real estate agents that list them!

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According to this article the main way for Real Estate agents to get noticed isn’t by being remembered or getting referrals but is by building strong, lasting client relationships. The article goes on by tell you how to keep your clients relationship active.

The most effective way to do this is by keeping in constant contact with them and leaving a gift behind to remind them of you later. A phrase used for this type of self advertising is “Pop By”. You want to Pop By clients, old and new, on a regular basis.

Some key points:

* Have you already branded yourself? Pick gifts that highlight your brand.
* Use several different “levels” of gifts. Have smaller, less expensive gifts for lower priority clients and nicer slightly more expensive gifts for your A clients.
* Bring gifts specifically for your clients children or pets. When the clients sees that you have paid attention and know about their family and personal life, they are more willing to trust in you and take you in as part of that life.
* Specify it to the season or holidays. Halloween, Thanksgiving and Christmas make this type of marketing great fun.
* Get creative and have fun!

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With the Traditional buying season coming up here are some tips that will be helpful to you.

1. Don’t be put off by bad weather. It’s a good time to check the potential property for leaks and poor drainage.

2. Visit the area to check out the proximity of schools, nightlife, transport, shopping centres, etc. These can have an effect on your lifestyle, both now and in the future (ie.children).

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Step 1: Creating a Marketing Plan

Create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. This may include advertising in the newspaper, posting your listing on the Internet, holding an open house and more. CENTURY 21 Sales Professionals often use the CENTURY 21 Customized Marketing System to create a personalized selling program for clients. Its purpose is to sell a home at the best price possible in the shortest amount of time. Read more »

13 Questions Real Estate Agents Should be Prepared to Answer.

With so many agents in Canada’s real estate marketplace, many trying to win the same listing, it is important for realtors to take measures to stand apart from their competition.

As posted on RISMedia.com the other day, the Seller Agency Council went out and asked some home sellers what questions they would ask a prospective agent to help them determine who they would pick to represent them in selling their home. Here are their responses:

1. How many homes have you sold in the last ___ days, not your company or your office, but you personally? How long did they stay on the market?
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