Each of us can make a significant impact on the environment without even knowing it. Whether it’s switching to an energy-efficient light bulb or planting a flower, each small change today can make a positive environmental impact tomorrow.

One way GE Lighting is helping consumers, educators and retailers make those small changes is through its 2010 GE Project Plant-a-Bulb initiative, a campaign tied to Earth Day during April. “Individuals may not know the level of influence they have on the ecosystem, and that even the smallest changes can yield results,” GE Lighting Guy Brice Cooper says. “At the end of the day, we’re all accountable for the world we live in. GE Project Plant-a-Bulb gives us all a chance to be involved.”

According to the energystar.gov Web site, if every household in the U.S. replaced just one 100-watt incandescent light bulb with an Energy Star® qualified GE Energy Smart® bulb, we would avoid an amount of greenhouse emissions equivalent to taking 800,000 cars off the road.

GE’s national, grassroots community effort is aimed at raising awareness about the cost-saving benefits of using energy-efficient lighting while encouraging individuals to get involved in helping the environment for future generations.

Everyone can get involved with this effort by visiting the main Web site at http://www.GEProjectPlantABulb.com, or becoming fans of the GE Project Plant-a-Bulb Facebook fan page at http://www.GEPlantABulb.com/Facebook. These pages will offer visitors the chance to watch and share an informational 30-second video with their network of friends, family and co-workers.

GE Lighting will plant one flower bulb, up to 200,000 bulbs, for every person who watches the GE Project Plant-a-Bulb video on the main Web page and other online venues during the month of April.

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