According to this article the main way for Real Estate agents to get noticed isn’t by being remembered or getting referrals but is by building strong, lasting client relationships. The article goes on by tell you how to keep your clients relationship active.

The most effective way to do this is by keeping in constant contact with them and leaving a gift behind to remind them of you later. A phrase used for this type of self advertising is “Pop By”. You want to Pop By clients, old and new, on a regular basis.

Some key points:

* Have you already branded yourself? Pick gifts that highlight your brand.
* Use several different “levels” of gifts. Have smaller, less expensive gifts for lower priority clients and nicer slightly more expensive gifts for your A clients.
* Bring gifts specifically for your clients children or pets. When the clients sees that you have paid attention and know about their family and personal life, they are more willing to trust in you and take you in as part of that life.
* Specify it to the season or holidays. Halloween, Thanksgiving and Christmas make this type of marketing great fun.
* Get creative and have fun!

[Real Estate Weblog]

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